Innovative Omni-Channel Engagement
Our innovative omni-channel capability ensures your teams are best placed to achieve optimal engagement with both patients and professionals, as and when they prefer.
With people at the heart of all we do, we believe that optimising brands and achieving better patient outcomes is only possible with the right individuals on the job, so we equip you with the resources for just that.
Insights & Data
We leverage data and insights to inform effective engagement strategies, which clearly define who to talk to, how to talk to them and the best channels to communicate with them on.
What we do
We provide insights-enabled intelligent solutions for pharmaceutical and medical device companies and candidates.
Leveraging Intelligent Insights
We are pioneers of a unique data-driven approach that streamlines engagement within the industry. Leveraging technology to draw intelligent insight, we create a clear path forward for our clients.
Where we are
Here at Star OUTiCO we have teams throughout the UK, Ireland and Europe who are always on-hand and happy to assist.
We won’t get tired of saying it: impact is at the heart of everything we do. Every action is geared towards ensuring that our involvement in a client’s recruitment drive both improves patient and HCP engagement, and creates a commercial impact.
The truth is nobody knows what the new normal is going to be, but one of the reasons we have invested in our digital services and brought Star and OUTiCO together is to build on our ability to deliver engagement with stakeholders in the way that they want, where they want, and at the right time.
So, whatever the new normal is, working with us will increase your likelihood of successfully engaging with NHS stakeholders.
Absolutely. We provide flexible, talented, driven teams for healthcare companies. From start-up biotech to blue-chip pharma companies, we have been recruiting and deploying contract sales resource for over 16 years. From primary care teams to specialist multi-channel enabled KAM resource, out contract teams make an impact. See our Resourcing section for more detail.
Yes. Our solutions are compatible with the three major clinical systems used in the UK, which cover over 99% of GP practices.
Yes. Our solutions can work in Secondary Care, although with the variation of clinical systems used, or even the absence of a system altogether, a bespoke approach to implementation is often needed.
With over 10 years’ heritage in effectively engaging with HCPs via multiple channels, we have developed one of the most comprehensive channel preference databases in the UK, and our teams are enabled with the latest digital technology to deliver impact for brands in the 21st century.
Utilising our insights ensures that your brands and our teams not only have better access, but more meaningful engagement with customers.
Our solutions are delivered via Primary Care practices, PCNS or LHEs such as CCGs, and implemented by the practice pharmacists or GPs. Implementation of our solutions can also be supported by a virtual clinical resource, if required.
All of our solutions are delivered remotely without the need for an on-site visit, making them a highly cost-effective and sustainable solution.
To find the right pharmaceutical recruitment firm for your company, ask contacts in your network for recommendations. Ask potential hires for information about their screening process. They should use a broad yet appropriate selection of methods. A good agency will take the time to understand your company, the role you’re recruiting for, and what a good fit would look like.
You need HCP engagement platforms and programmes that make it easier for HCPs to navigate an exceedingly complex healthcare system in order to target the right people with the best services available.
Consider these factors when coming up with HCP engagement solutions:
- Audiences should be segmented
- Personalised experience reigns supreme
- Make as much use of digital pharma HCP marketing as possible
- Mailers can compensate for sales reps’ limited access to physicians
Begin your omni-channel marketing planning strategy by doing the following:
- Determining your goals.
- Identifying your target audiences and their needs.
- Researching your competitors.
- Setting metrics and establishing key baselines.
- Creating an actionable market strategy.
- Establishing a tracking and reporting framework.
Utilising technology, our bespoke patient engagement programmes are underpinned by an evidence-based behavioural science methodology, focused on gathering intelligence for ongoing optimisation and impact. This approach guarantees greater patient engagement and improved outcomes.
In the past, healthcare professional collaboration was primarily face-to-face through meetings between HCPs and pharmaceutical sales representatives. Nowadays, engagement through digital channels is more appropriate.
These methods may include virtual HCP engagement sessions; email campaigns; digital newsletters; direct mail marketing; and cloud-based software platforms. These methods are seen to be more customer-centric and can reach wider audiences in the most cost-effective manner.
It’s not just about equipping salespeople with the technology. Over the past 10 years we have learnt that success is dependent on the correct execution of each element that makes up our Multi-channel offering. First and foremost, our teams have the right mindset, they are supported with unparalleled HCP, brand and market insight, and are trained to use digital technology to maximum efficiency.
48% of our placements are from word of mouth recommendations based on actual candidate experience. We know that our candidates trust our teams with their career moves and are happy to recommend us.
While data and digitisation underpin Star OUTiCO’s core services, human interaction and patient experience and outcomes are at the heart of everything we do.
Our Patient Engagement Services division – spanning Programme Design Services, Health Technology, Patient Engagement Programmes, and Nursing and Healthcare services – ensures that patients are supported throughout their unique journey with specific, personalised interventions geared towards delivering improved outcomes.
By keeping our employees at the heart of how we operate, Star OUTiCO have a fully committed, engaged, and award-winning successful workforce that deliver continuously for our client universe.
All of our teams communicate with HCPs via their preferred sales channel, giving us more engagement options and increased sales opportunities, shaped by our innovative data and analytics tools.
Our teams are fully supported by our exceptional project management team, a highly experienced group.
The pharmaceutical market encompasses everything from drug development to the production and marketing of medications. For instance, in terms of third-party pharma marketing, this is carried out both online and offline, directed towards healthcare providers and/or patients to educate and raise awareness on medicines and their usage. Pharmaceutical outsourcing companies may provide some or all of these services.
For many pharma companies, outsourcing pharma services is more than just a way to reduce expenses. Rather, it means that their budgets can be reallocated to more pertinent projects, which can hugely contribute to the welfare of their customers and the company as well.
If you want to discuss the potential to subcontract pharmaceutical functions to a reliable, reputable and experienced business, contact Star OUTiCO today.
We are a dependable pharma service, outsourcing company that provides solutions tailored to your organisation’s needs.
Get in touch with us today and find out how we can help.
Yes. We do not remove any patient-identifiable information from the site. All of our solutions use the inherent functionality of the clinical systems.
Far from it. We take a multi-channel approach to sourcing quality candidates for our clients. As well as traditional methods, we employ a number of candidate attraction techniques, including rolling out bespoke cross-platform social media campaigns, attending local recruitment days and graduate fayres, and utilising the expertise and network of our existing project teams.
Our Patient Engagement Service spans Programme Design Services, Health Technology, Patient Engagement Programmes and Nursing & Healthcare offerings, and within these lines we offer a great amount of flexibility for supporting both patients and HCPs. We don’t favour one intervention methodology over another and the solutions we suggest are based on client need, backed up by our extensive clinical knowledge and experience in healthcare provision.
Uniphar have experience of integrating into the client’s existing supply chain arrangements, or can establish a new model. This is built into the commercial model and operating plan.
Hiring a reliable recruitment agency for the pharmaceutical industry offers various advantages. Listed below are some of the most prominent benefits:
- A faster hiring process.
- Specialist knowledge and experience.
- Full support and assistance.
- Highly qualified candidates.
- Quality temporary recruitment when needed.
Everything we do is driven by analytics and insights. Our meaningful interpretation of various complex data creates a clear path forward. We introduce clever ways of working and help clients achieve more through digital technology. So, customers get the right information, in the right channel, at their preferred time. We recruit the very best talent and we deploy exceptional teams when and where our clients need them.
A pharma recruitment agency aims to proactively find the right people for listed jobs rather than waiting for the right candidates to apply. As these professionals are typically paid by the hiring company, once they have successfully found the best candidate for the job, they tend to be rigorous in their attempts to find the very best individuals.
HCP stands for healthcare professionals (HCPs). This term includes doctors (both generalists and specialists), nurses, midwives, pharmacists, dentists, and any others who work in the healthcare profession and seek to maintain health through the application of evidence-based medicine and caring. In terms of marketing, communicating with these individuals is increasingly done through a healthcare professional engagement platform.
Pharma marketing is the marketing of medications and medical devices to doctors, clinicians, and consumers by private and public entities. A good strategy like pharma omnichannel engagement meets the needs of both pharma companies and clients.
Cross-channel pharmaceutical marketing strategies provide opportunities for ‘customers’ to interact with companies in a way that suits them best, (at their preferred time and channel) increasing reach and engagement in the process.
The definition of HCP (Healthcare Professional) includes any individual who studies, diagnoses, treats or prevents illness or injury in humans; advises on or applies preventative or curative treatments; researches methods to improve evidence-based healthcare; and/ or promotes health in individuals or populations to improve health outcomes.
An omni-channel pharma customer experience is made up of unique customer touchpoints distributed over many channels that seamlessly interact, allowing customers to pick up where they left off on one channel and continue the experience on another.
This approach gives you a competitive advantage while also providing the integrated and engaging experience your customers want.
Segmentation refers to the process of dividing up your target audiences into different segments by using certain agreed criteria and targeting the most relevant information in the most relevant way possible to each segment. This improves healthcare professional interaction as it increases users’ engagement with particular marketing campaigns or messages because your information is tailored more accurately to their needs.
Pharma HCP engagement is the process of delivering relevant, pertinent, and timely medical information to healthcare providers by the industry that serves them. This includes information from pharmaceutical companies regarding new drugs on the market, their applications, and their side effects.
Traditionally, engagement was largely carried out face-to-face by sales reps, but increasingly, engagement for healthcare professionals online has become more effective – and cost-effective too.
For the pharma industry, omni-channel is a cross-channel medical sales technique that provides customers with an integrated customer experience. An HCP can interact with the pharma company over the phone, in a face-to-face meeting, or online from a desktop or mobile device; through a webinar, e-learning modules, podcasts and more.
An omni-channel approach to pharmaceutical marketing is a cross-channel strategy seamlessly integrating content – both online and offline – to ensure consistency across many touchpoints during the buyer’s journey. Cross-channel healthcare engagement provides a unified experience for the customer across multiple channels using tailored, flexible, and universal data. It can be seamlessly fitted into any channel.
Outsourcing in the pharma industry enables companies to upskill their teams with flexible and scalable resources.
Taking advantage of the pharmaceutical outsourcing market can be highly beneficial for pharma companies looking to give their consumers the best results possible.
We are focused on helping our clients to provide better patient outcomes, and our approach guarantees that only the highest quality standard of care – optimised and accessible – will do.
As a CQC (Care Quality Commission) registered provider, we’re able to provide both medical advice and patient monitoring remotely, ensuring that patients receive the right support in the right way, from healthcare providers who meet the highest regulatory and quality standards.
Our experience shows that integrated engagement programmes can make maximum impact. We have the capability to provide integrated solutions across a wide number of channels including webinars, e-learning, virtual advisory boards, podcasts, HCP digital connect amongst others. We optimise engagement by designing and deploying these solutions tailored to specific brand opportunities and challenges.
Both company owners and candidates must be able to trust the pharmaceutical recruitment agency they work with. Agencies should begin to demonstrate their credibility to you from the outset and continue to build on this throughout your relationship by showing commitment, good communication, and positive interaction with you and any potential candidates.
When hiring a pharmaceutical recruitment company, ask them the following:
- What’s the science behind their candidate attraction methodology?
- What selection processes do they use?
- Is the agency an industry specialist?
- Does the agency hold professional accreditation?
- What screening processes do they have in place?
- Will their consultant visit your site?
- Do they possess a clear equality and diversity policy?
Our knowledgeable and experienced teams recruit quality candidates for a wide range of pharmaceutical sales roles, across Pharmaceutical Sales (Primary Care, Speciality Medicines, Payer Engagement and Pathway Support), Market Access, Nursing & Healthcare, Medical Executive, Medical Devices & Technology and Marketing & Commercial Support sectors.
In addition, our Vacancy Management service reduces the potential risks with fixed-term headcount recruitment, and we are the only RPO provider in the UK to focus exclusively on healthcare.
Any brands that are promotionally sensitive, have a weight of sales, have a clinical or commercial differentiator and typically have 2-3 years before LOE. Star OUTiCO run successful projects for both Primary and Specialty Care pharmaceutical brands and devices.
The services we provide continually evolve to suit client need, utilising our broad base of smart solutions that can be optimised in a unique way. People are at the heart of everything we do, so we act as your partners from the beginning to the end of a project, supporting you to achieve your objectives.
Most companies engage pharmaceutical recruitment agencies in the UK to take advantage of their extensive experience and large network of healthcare industry contacts. This ensures that only the most qualified applicants are interviewed for a role. Using agencies also saves time and effort, as recruitment can be highly labour-intensive when done in-house.
To help HCPs perform their roles effectively, HCP engagement for the pharma industry must involve up-to-date information, education, training, and discussion on the latest research.
The pharmaceutical industry works with HCPs to develop and deliver medicines that can improve patient health outcomes. Healthcare professional engagement also supports improvements in developing medicines, as HCPs can offer first-hand experience of patient care.
Omni-channel pharmaceutical marketing enables brands to reach their target markets through a variety of selected channels for optimal results. Customers can use their preferred channels for communication, allowing for a seamless, sequential building of depth of engagement by increasing touch points and opportunities to sell.
With omni-channel in pharma, there are increased opportunities to speed up the growth of pharma companies’ brands.
There are a host of reasons why the pharmaceutical industry is vital in many aspects. For one, it is one of the main driving forces in medical research, drug development, and other medical innovations. Furthermore, it plays a considerable role in keeping the global economy robust.
However, it has been difficult for many companies to keep up with the ever-changing needs of the pharma industry. This is where outsourcing pharma processes can be highly beneficial.
It’s wise for pharma companies to get third-party pharmaceutical services as doing so allows them to better promote their products and connect with healthcare providers more effectively.
Moreover, forming strategic relationships with pharma outsourcing companies has allowed many organisations to streamline their processes and save on costs.
The model works best where an organisation can get a greater Return On Capital Employed by investing in other strategic brands. The model enables organisations to fully focus on driving sales for strategic assets while Uniphar fully focuses on the established brand.
We provide a bespoke service and smart, tailored solutions for every client we partner with.
Here are some examples of how our unique data-driven approach has worked.
Branded Generic Sales Growth
A major branded generic manufacturer was looking to grow sales across its entire range of promoted products, by products offering substantial savings for CCGs and practices. The strategic goals...Learn more here
A client with a product that showing steady sales for the first nine months of its life cycle, required an increase in product sales, increasing awareness of product availability....Learn more here
Advanced Budgetary Notification
A client approached Star OUTiCO with a small window to deliver an Advanced Budget Notification to a complex customer group. Deployment of Market Access Managers with specialist therapy experience,...Learn more here
Keeping you updated with the ever-evolving world of pharmaceuticals and medical devices, patient engagement, products and recruitment with regular industry insights, webinars, articles and more.
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