AXiOM is Star OUTiCO’s proprietary intelligence platform. Developed by our own experts, its primary goal is to gather empirical data, generate intelligence and drive impact.

As Henry Ford once said, “If you always do what you’ve always done, you’ll always get what you’ve always got.” So, we use AXiOM to measure and analyse every aspect of our activity, looking for ways to evolve and enhance it. Improving performance with real-time intelligence.

It enables us to gather and process data and insights from any project activity. That is turned into intelligence that informs change, optimises your investment and empowers your talented people to perform even better.

Continual refinement and collection of data is important in making key business decisions. With access to over 17 billion pieces of data and processing over 20 million additional pieces of data each month, we optimise and secure your investment.

All data have a purpose. Recording and analysing it accurately ensures you can make the right decisions for your brands and patients. Every engagement, no matter its nature, is purposeful, selective and individualised.

You can create and sustain a helix of data, intelligence, change and impact. Ongoing optimisation coded into the DNA of your operation. Data, intelligence, change and impact.

AXiOM means optimised deployment and enhanced business development. AXiOM means better patient engagement and outcomes. AXiOM means sustained impact for your organisation.



With access to over 17 billion pieces of data, Star OUTiCO has access to market-leading tools and solutions, underpinned by our AI-Core architecture. Utilising solutions such as AI-Engage, AI-Prophet, AI-OPTIQ, AI-Equip amongst others, you can be confident that we will care for your brand like it is our own, optimising resources, processes and performance through real-time insights and intelligence.  

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