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A client approached Star OUTiCO with a small window to deliver an Advanced Budget Notification to a complex customer group. Deployment of Market Access Managers with specialist therapy experience, combined with seamless integration with the current Medical Science Liaison (MSL) team was needed. 


Four Medicines Optimisation Managers were deployed for 175 days over five months, working alongside the MSL team. 94 CCG / Health Boards and NHS Trusts were identified as a priority and a mixed payer group was implemented, including Medicines Management, Commissioners, Chief Pharmacists and High-Cost Drugs Leads. 


  • Delivery of 92% coverage
  • 470 Advanced Budget Notification interactions with Payer customers