Challenge
A leading pharmaceutical company were using a CSO that was not providing the results they had promised. They decided to use Star OUTiCO Ireland and the other CSO to see if it would make a difference to growth.
It quickly became apparent that the Star OUTiCO Ireland team were outperforming the other CSO company, and this led to Star OUTiCO Ireland winning the contract.
Solution
In a competitive market, the two teams were put to the test. The GP team followed up with their GPs, promoting the product and getting the scripts written, while the retail team went into pharmacy, making sure the orders were being put through.
Impact
Star OUTiCO Ireland grew brand by 15% vs 3% growth by other CSO company.
