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    case study Omni Channel Recruitment and Deployment 1440 x 639
    • Star Outico
    • Case Studies

    Omni-Channel Recruitment and Deployment

    Omni-Channel recruitment programme within Speciality Care and Primary Care

    Challenge

    Post company restructure, recruit and deploy a team of Engagement Specialists to deliver an Omni-Channel recruitment programme within Speciality Care and Primary Care environments.

    Solution

    • Instil a robust recruitment process to onboard the highest quality candidates at speed
    • Develop recruitment process that tests digital capability and expertise
    • Utilise latest recruitment technology to give client early sight of candidate digital comfort
    • Focus on skills that complement the traditional KAM approach – “Critical Thinking, Adaptability, Teamwork, Collaboration and Communication”
    • Develop and provide internal training and induction programme to win the ‘hearts and minds’ of new team in a new world
    • Facilitate high levels of communication in those initial weeks to build confidence, knowledge, and attitude to role
    • Deliver a continuous change programme to comply with changing project demands
    • Maintain the highest standards of operational excellence across delivering an exceptional customer and employee experience

    New Recruits’ feedback:

    • ‘The model will greatly hone the customer experience, giving us great insights into how best to engage and give HCPs tailored content in a format and at a time that suits them best’
    • ‘Being able to see the opening rates of emails is going to be an extremely useful tool’
    • ‘The inclusive approach, and having the opportunity to share our thoughts, experiences and ideas, further adds to our sense of excitement’

    Impact

    • 6 New Engagement Specialists recruited in timeline proposed
    • Digital prowess demonstrated from early in induction process
    • Excitement within established team of new approach to customer engagement
    • Focus on customer touchpoints rather than just in person visits
    • Established Digital recruitment model developed and proven a success
    • Skills to be successful identified and recruited against

    Find out more about what we do here.

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