Challenge
Post company restructure, recruit and deploy a team of Engagement Specialists to deliver an Omni-Channel recruitment programme within Speciality Care and Primary Care environments.
Solution
- Instil a robust recruitment process to onboard the highest quality candidates at speed
- Develop recruitment process that tests digital capability and expertise
- Utilise latest recruitment technology to give client early sight of candidate digital comfort
- Focus on skills that complement the traditional KAM approach – “Critical Thinking, Adaptability, Teamwork, Collaboration and Communication”
- Develop and provide internal training and induction programme to win the ‘hearts and minds’ of new team in a new world
- Facilitate high levels of communication in those initial weeks to build confidence, knowledge, and attitude to role
- Deliver a continuous change programme to comply with changing project demands
- Maintain the highest standards of operational excellence across delivering an exceptional customer and employee experience
New Recruits’ feedback:
- ‘The model will greatly hone the customer experience, giving us great insights into how best to engage and give HCPs tailored content in a format and at a time that suits them best’
- ‘Being able to see the opening rates of emails is going to be an extremely useful tool’
- ‘The inclusive approach, and having the opportunity to share our thoughts, experiences and ideas, further adds to our sense of excitement’
Impact
- 6 New Engagement Specialists recruited in timeline proposed
- Digital prowess demonstrated from early in induction process
- Excitement within established team of new approach to customer engagement
- Focus on customer touchpoints rather than just in person visits
- Established Digital recruitment model developed and proven a success
- Skills to be successful identified and recruited against
Find out more about what we do here.
