Challenge

Star OUTiCO Ireland were detailing a Wound Care product for a client in the GP Syndicated team. It was identified that there was significant usage of a product in nursing homes. There was a need to gain a greater insight into the GP/Pharmacy/Nursing home relationship. However, both the pharmacy and GP were not forthcoming with nursing home information. The target was high-potential Nursing Homes to develop a stakeholder map of prescribing and dispensing.

Solution

There were three main questions that needed to be answered: -

  • What is the name of the local pharmacy?
  • What is the name of the local pharmacist?
  • What is the name of the Lead GP?

 

Impact

Star OUTiCO Ireland delivered over and above on all agreed KPIs, including:

  • Implemented CRM Survey Platform to measure in-store changes
  • Increased awareness levels of Product Key Messages
  • Increased confidence to Rx as a result of training and materials re-training
  • Sales and Market share growth achieved

 

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