Challenge
Star OUTiCO Ireland were detailing a Wound Care product for a client in the GP Syndicated team. It was identified that there was significant usage of a product in nursing homes. There was a need to gain a greater insight into the GP/Pharmacy/Nursing home relationship. However, both the pharmacy and GP were not forthcoming with nursing home information. The target was high-potential Nursing Homes to develop a stakeholder map of prescribing and dispensing.
Solution
There were three main questions that needed to be answered: –
- What is the name of the local pharmacy?
- What is the name of the local pharmacist?
- What is the name of the Lead GP?
Impact
Star OUTiCO Ireland delivered over and above on all agreed KPIs, including:
- Implemented CRM Survey Platform to measure in-store changes
- Increased awareness levels of Product Key Messages
- Increased confidence to Rx as a result of training and materials re-training
- Sales and Market share growth achieved
