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case study Respiratory branded generic conversion reaches 45 market share in 5 months

Challenge

  • Accessing and influencing correct stakeholders
  • No relationships to drive sales amongst Welsh Health Board
  • Gaining customer agreement for review and implementation

Solution

  • Stakeholder influencing
  • Digital networking to build relationships
  • Persistent follow up engagement
  • Delivering continuous added value support

Outputs

Agreed local implementation plan resulting in market share growth from 0.6% Sept 2021 to 45% Feb 2022.

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