Brand Fostering Service
Star OUTiCO brand fostering offers a unique solution to optimise your non-strategic brands, to build growth or halt decline.
Working in partnership, we take complete responsibility for brand commercialisation with optional supply chain management.
Our strategic approach: launch, accelerate, protect, optimise ensures operational effectiveness for your non-priority brands regardless of brand maturity.
Resulting in ongoing access to critical treatments for favourable outcomes keeping patients at the centre.
Read our case study here.
Launch | Accelerate | Protect | Optimise
Any brands that are promotionally sensitive, have a weight of sales, have a clinical or commercial differentiator and typically have 2-3 years before LOE. Star OUTiCO run successful projects for both Primary and Specialty Care pharmaceutical brands and devices.
The model works best where an organisation can get a greater Return On Capital Employed by investing in other strategic brands. The model enables organisations to fully focus on driving sales for strategic assets while Uniphar fully focuses on the established brand.
Uniphar have experience of integrating into the client’s existing supply chain arrangements, or can establish a new model. This is built into the commercial model and operating plan.