Correct prescribing of medicines is only the beginning of realising the beneficial impact on the health of an individual and creating value for a health system. The focus of priorities to achieve optimum patient outcomes from treatment has shifted significantly from prescribers to patients.
Traditional PSPs may have some benefits. However, they do not focus on individual needs, motivations and preferences or adapt the interactions of a care pathway to engage patients in ways that improve outcomes sufficiently.
At Star OUTiCO, we build Patient Engagement Programmes that meet patients ‘where they are’ using behavioural science-based approaches to understand their motivations, understanding, needs and preferences. These insights power our strategies and interactions with patients, tailor their care pathways and enable us to evolve our interventions throughout the programme to optimise outcomes.